Lily Allen's ecigarette video - Hard Out Here

Pop star Lily Allen is the latest celebrity to promote ecigarettes.

Her latest music video for the song Hard Out Here shows dancers using ecigarettes. The video is an 18 plus and not aimed at young teens. However, despite this she has received criticism for glamorising the device which some believe could influence young people.

It is not know how much she was paid for the promotion.

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