• Which e-liquid nicotine level to choose?

    Which e-liquid nicotine level to choose? For people looking to replace smoking with vaping, nicotine levels need to do a couple of things:

    • Deciding which e-liquid nicotine level to choose can be a little overwhelming. So here are a few helpful tips to enable you to make a better and well informed decision.
    • Here are the different e-liquid levels and what they really mean.

    0% Nicotine

    • There is no nicotine in this e-liquid at all.  This level is great if you are cutting down on your nicotine intake but still want to vape occasionally.

    1.1% Nicotine

    • A good choice if you are looking to completely stop nicotine or if you are a very light smoker who wants to move to vaping instead.

    1.4% Nicotine

    • This is classed as a medium level and good for any smokers that are currently smoking a light packet per day.

    1.8% Nicotine

    • This is the higher level and is generally the one people choose when they are first starting out with vaping having stopped smoking cigarettes.
    • We hope this has helped. Click here for all our e-liquids

    The goal is to wean off, then the best way to find the correct level to vape and then steadily reduce intake is by trial and error.

  • E-cigarette - license for use under NHS

    E-cigarette - license for use under NHS. It is interesting subject.

    Ecigarette - Green Light

    UK regulators have given the “all clear”.

    • Firstly, It allows the British American Tobacco e-cigarette to help people give up smoking.
    • Also, E-cigarette has been given a license to be sold as a tool to quit smoking in the UK.

    It can be given as prescription. This license was apparently approved in the last month or so.

    Government Endorsement

    The UK government’s public health agency has confirmed:

    "electronic cigarettes are at least 95% safer"

    The Medicines and Healthcare Products Regulatory Agency:

    • have  want to encourage electronic cigarette companies to submit license for e-cigarettes.
    • also,  They hoped to see more e-cigarettes applications going forward.

    Existing designs are safe if used correctly. Also, they are effective in helping smokers. The dangers discussed in the Daily Express are based on long puffs. It cause the wick and excessively high voltages.

    There are more positive signs ahead for the e-cigarette.

    Please click here for our homepage and products.

    Tiger Coco E Cigarette Battery

  • Positive E-Cig Studies

    Obviously, the final proof is not in yet, and this does not constitute medical advice, but there are some papers now showing advantages of e-cigarettes over smoking tobacco. Here is a selection of positive e-cig studies for your interest;

    • E-cigarettes are up to 450 times less toxic than tobacco smoke
      a study by the British Medical Journal has proved that second hand inhalation of vapour has no potential risk to a non-user.
    • E-cigarette vapour and inhalation is nearly the same as breathing in air in your front room
      scientists recently confirmed that there are virtually the same toxins in the e-cig as there is in a room inside your home. They also noted that tobacco produces over 1,500 more carcinogenic compounds than e-cig vapour.

    • There are more potential risks of poisoning for children in the home than from E-cigs
      The American Association of Poison Control Centers has shown in a report that children are more likely to have toxin exposure and /or poisoning through household products such as bleach etc than they would from e-cig vapour.
    • E-cigarettes have helped smokers to stop
      Action for Smoking & Health have mentioned that e-cigs are both safe and a good alternative to smoking tobacco. Also confirming that changing from tobacco to e-cigs have helped people to stop smoking.
    • Government studies agree that E-Cigs help people to stop smoking
      The National Center for Biotechnology Information in America, have published a report confirming that e-cigs are the greatest improvement in lowering smoking-related deaths and illnesses associated with smoking in over 10 years.

    Click here to go to our home page


    coco pic

  • Royal Society Says Promote E-Cigs

    The Royal Society for Public Health has done what was the unthinkable amongst Public Health bodies and actually backed ecigarettes as an alternative to smoking, saying that public health professionals should embrace and promote this option. Yes, promote ecigs as an alternative.

    This is a momentous sea-change in the political landscape. Part of the recommendations they have made are that we need a campaign to separate out the concept of addiction to nicotine and the pollutants in cigarettes like tar and heavy metals, and to promote nicotine-only e-cigarettes as an alternative.

    This marks a great moment within our Health System, and it seems to stem from a gradual realisation that e-cigarettes are not only much safer, but also pretty effective quit-aids.

    In the article by The Guardian, one very interesting point was made that we have written on before - scientists are concluding that nicotine is actually not very addictive by itself, and this view is making its way up into senior, respected health policy institutions.

  • Ecigarettes Not a Gateway

    According to results on English Ecig users, Ecigarettes got a clean bill of health, at least in terms of the theory that they could encourage our youth into smoking conventional cigarettes. No evidence could be found in the sample of young users to suggest ecigarettes were leading to smoking. Very few who had experimented took it up as a habit, at around 3%. This figure is much lower than with cigarettes so we can conclude that ecigarettes are not very addictive. Additionally none were never smokers, which strongly suggests that those using ecigarettes are simply switching from cigarettes.

    See more here - Tobacco Analysis

    Meanwhile, in America, an interesting article on Forbes (Why Is The CDC Lying About E-Cigarettes?) highlights similar findings in the US. The rates of teenager use of cigarettes and ecigs has been moving in opposite directions. We have to scratch ones head hard to see how this finding can be consistent with an e-cig 'gateway' effect.

    The National Youth Tobacco Survey showed that smoking rates were falling amongst American High School students, whilst there has been a steep rise in middle school e-cigarette use. It appears then that more efforts are needed to discourage ecigarette use amongst the youth but at least it isn't leading to an increase in smoking, and appears to be replacing it.

    While a consensus has not yet been reached on this contentious issue, the ecig industry should obviously still be adult-orientated to ensure it does not appeal to the young.

  • Vaping numbers are Growing Fast in UK

    We've heard that e-cigarettes are in decline or that the number of users has plateaued following negative media alleging that vaping is as dangerous as smoking. The truth is that vaping numbers are still growing fast in the UK, largely made up of ex-smokers. An estimate from ASH (Action on Smoking and Health) has it that there was 2.1 million vapers in 2014, and in 2015 this figure has already increased by half a million to 2.6 million!

    Vaping numbers are Growing Fast in UK

    In spite of the evidence being increasingly clear that vaping is a great deal safer than smoking, the press has still managed to peddle alarmist stories based on the flimsiest of argument, and to no surprise, this has effected the general public's perception of e-cigarettes far more than that of vapers. As a result the percentage of non-vapers that perceive e-cigarettes to be as dangerous as smoking has increased. Chances are growing then, that you may encounter an angry response from a miss-informed person if you vape in public. I say then, leave people with no reason to hate your activity, by being as considerate as possible. Try to be polite to people by not blowing excessive show-off clouds of vapour or around children and maybe some friction can be avoided.


  • Ecigarettes - not a gateway in, and they might be the gateway out

    Quit Smoking Cigarette Break

    This excellent magazine has a number of intelligent articles on e-cigarettes, an absolute breath of fresh air!

    Ecigarettes - not a gateway in, and they might be the gateway out


    "If anything, these data suggest that e-cigarettes are replacing the real thing. As one tobacco researcher told The New York Times, "They're not a gateway in, and they might be accelerating the gateway out." That cannot be anything but good news from a public health perspective, given the huge difference in risk between vaping and smoking."

    "Michael Siegel notes similar findings in other surveys of British teenagers. "Among nonsmoking youth," he writes, "all use of e-cigarettes was mere experimentation. There was zero (0) regular use of e-cigarettes (defined as using e-cigarettes more than once per week)….The only regular use of e-cigarettes was observed among current and former smokers.""

  • The Chemicals of Addiction

    Kicking the Habit!

    So we all know that nicotine is addictive. But what is not so well known is that research has discovered that many other chemicals can increase addictiveness of a given compound, and that by itself, nicotine is roughly as addictive as caffeine.

    This has a baring on how dangerous a substance really is. It doesn't only apply to cigarettes, but it could have a role in why, for example,. junk food appears to be addictive. Many researchers think that fat and sugar is like nicotine in the cigarette, but there appears to be other factors and importantly, combinations of these factors, that drive unhealthy eating behavior, and even more startling, is the possibility that these hidden addicting components in food, cigarettes etc, could have a gateway effect to seemingly very different addictions. For example, a junk food diet has been shown to be related to alcoholism, whilst fresh fruit and vegetables, with different components in them, appear to reduce the addictiveness of alcohol.

    Recently, an important discovery was made that showed certain food additives increased the amount of food animals needed to eat and thereby made food more addictive, and this was related to gut inflammation and gut bacteria. See http://www.livescience.com/49949-food-additives-cause-inflammation.html

    The mechanism is related to inflammation. Reactive aldehydes in food also can cause this kind of reaction, and guess what, they are also strongly linked to the addictiveness of tobacco smoke.

    This research dovetails with the finding that acetaldehyde in cigarettes (and potentially also incorrectly operated e-cigarettes) makes nicotine more addictive. It's possible that similar 'reactive aldehydes' produced by overheated and degraded fats and sugars in our diet could actually prime our brains to be addicted to other chemicals, such as alcohol, nicotine, caffeine and drugs like cocaine, and vice versa by the inhalation of aldehydes in cigarette smoke.

    Instead of one gateway-drug, it appears more than plausible that the problem of addiction is caused by multiple gateway enhancing compounds in our diet and a cross-synnergy with stimulants like caffeine, nicotine etc, other chemicals in cigarettes and alcohol. Alcohol too has been suspected to be a gateway drug, and is chemically related to the aldehydes.

    See http://ec.europa.eu/health/scientific_committees/opinions_layman/tobacco/en/l-3/5.htm

    Addictive potential of acetaldehyde

    Animal studies have shown that acetaldehyde can maintain self-administration behaviour equal to, or probably more effectively than, nicotine (Charles et al. 1983, Philip Morris 1992). Belluzzi et al. (2005) found that acetaldehyde has reinforcing properties (Belluzzi et al. 2005).

    And this compound is increasingly suspected to be involved in alcoholism:

    More on the nicotine-acetaldehyde link - http://archives.drugabuse.gov/NIDA_Notes/NNVol20N3/Study.html

    The scientists conducting this research think that an MAO inhibiting effect of aldehydes is partly responsible. Besides this, cigarettes have other additives in them that are MAO inhibitors, and are known to make nicotine in cigarettes more addictive, it is thought by changing the levels of brain chemicals like noradrenaline and dopamine, both of which involved in addiction behaviors. There are several known groups of such compounds, and they are very powerful:

    See http://www.jneurosci.org/content/25/38/8593.full

    In addition, it has been shown in several species that nicotine has relatively weak reinforcing properties compared with other addictive drugs. Such a weak reinforcing property cannot explain by itself the intense addictive properties of tobacco smoking, the difficulty most smokers experience in attempting to quit, and the high relapse rates after quitting (Goldberg et al., 1981; Corrigall and Coen, 1989; Donny et al., 1995; Rose and Corrigall, 1997).

    Some of this effect may be explained by the presence of certain 'alkaloids' which are plant chemicals that also inhibit human MAO enzymes in tobacco leaf.

    See http://www.ncbi.nlm.nih.gov/pubmed/15582589

    So, we can see that addiction could be more complicated than was thought, it likely involves feedbacks from several aspects of lifestyle and combinations of compounds in cigarettes.

    In this way, one of the most promising potentials of e-cigarettes would be via the lack of these additional gate-way components. Vaping at a low temperature and preventing dry-wick, will ensure that aldehydes cannot be generated at levels similar to a cigarette. Collectively, switching from tobacco burning to e-liquid delivery of nicotine, holds promise in terms of a graduated withdrawal from tobacco and nicotine addiction, therefore could prove to act as a reverse-gateway towards the full quitting of nicotine in existing smokers, and should prove less dangerous than cigarettes to adolescents.

  • The Story of E-Cigarettes


    E-Cigarettes in their modern guise were invented by a Chinese pharmacist called Hon Lik, a graduate of Liaoning College of Traditional Chinese Medicine. The reasons why he wanted to invent this device are extremely interesting to know, and it's a tale that reflects well on the concept of trade and innovation, the idea of a world where people should be able to freely develop new products to solve problems that older products have created. This is what innovation should do, they are the next step in an evolving technological society, and the best innovations always comes from real world experiences.

    Hon Lik's father had died of lung cancer, and Hon was himself a smoker. So he decided to try and quit using nicotine patches. But these caused intolerable nightmares when he forgot to take them off before bed. During one difficult night he started to conceive of a different solution, one that gave nicotine but not the associated toxicities of cigarettes. Hon Lik was certainly not ignorant of biochemistry or the chemical composition of tobacco smoke, so he knew very well that the chemical environment of a burning cigarette was the central problem. Oxidation and excess heat in the process of combustion was driving the many natural and artificial compounds in the cigarette to become a toxic slew that also contained nicotine. Smokers, he could see plainly, were people who wanted merely the effect of the cigarette and the nicotine, not the toxic combustion products. So, since combustion occurs above a certain temperature, going below that temperature and vaporising a liquid would tick all the right boxes. After developing the idea, he patented it in 2003.

    What is sad to know is that Hon Lik didn't make much money from his idea, which faced many unreasonable hurdles including early manufacturers not paying him a royalty and aggressive and hysterical media campaigns against his innovation citing alleged health risks, before his product could earn him very much.

    With the potential to save millions of lives every year, and someone like his own father, we say that Hon Lik would be an excellent winner of a Nobel Prize, if there ever was one for Invention.

    See more on this amazing man in the following links...



  • Dr. Gopal Bhatnagar, the Heart Surgeon who endorses Vaping

    Dr. Gopal Bhatnagar, the Heart Surgeon who endorses Vaping. More experience on the real-world promise of e-cigarettes to improve the health of smokers.

    And he makes some great points on the e-cig industry.

    We certainly are not advocating e-cigarettes to kids, or to those who have never smoked. We don't want to make e-cigs 'sexy'. They are simply a technological innovation to give users what they want with much lower risks than smoking. Which can help with giving up nicotine altogether, and are affordable.

    They are just a phenomena of free trade and innovation, and we feel that if they are going to be demonised unfairly we have to create some balance with evidence from the real world.

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